Lifecycle Marketing Manager

About the role

We are seeking a Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business.

The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up.

What You’ll Do:

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
• Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
• Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.

About You

• 4-8 years of experience in lifecycle marketing
• Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
• Excellent project management skills to manage multiple experiments at different points in their development
• Practical experience executing in CEP systems such as Braze
• Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• Self starter who is data-driven, results-oriented and customer-obsessed
• Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
• You thrive in a fast paced environment
• Web3 experience will be a bonus

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of h