Lifecycle Marketing Manager

How you’ll make an impact:

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
• Maintain lifecycle marketing program alignment to roadmap and business objectives.
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

What you're great at:

• Strong data analytical skills and Excel competency to develop actionable strategies.
• Proficiency in driving engagement metrics throughout the marketing lifecycle.
• Deep understanding of customer behavior and audience segmentation.
• Ability to translate complex concepts, language, and processes into easily digestible communications.

What we’re looking for:

• 5+ years of experience in customer marketing and retention strategy required.
• Bachelor’s degree in marketing, communications, or related discipline required. Master’s degree is a plus.
• Experience with marketing automation software: ESPs, CDPs, and CRMs required.
• Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required.
• Experience with A/B testing and proactively recommending optimizations required.
• Experience creating content and assets, and knowledge of design principles required.
• Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus.
• User experience (UX) and/or design thinking experience is a plus.
• Experience with customer research, journey mapping, and loyalty programs is a plus.

Our excellent total rewards package includes:

• A remote workforce with staff based in