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Mercury
Lifecycle Marketer
marketingfull-timeSan Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
fintech
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About the role
About the Role
As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the customer lifecycle of Mercury users, with a focus on product adoption, cross-sell, and upsell. You'll work closely with product marketing, data science, and engineering to maximize the number of users who use Mercury features and products and retain on the platform.
Responsibilities
- Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell
- Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them
- Own and iterate on customer lifecycle journeys
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