Lifecycle Campaign Specialist

Role Summary

We are looking for a Lifecycle Marketing Specialist (Production) who can build high-quality email and lifecycle communications from brief to launch. This role focuses on the production, assembly, quality assurance, localisation, scheduling, and optimisation of emails and other customer-facing messages, including in-app communications such as banners and pop-ups.

The ideal candidate combines strong hands-on email production skills with a solid understanding of email HTML/CSS, modern email-building tools, and lifecycle messaging best practices. They can work within established brand templates and modular systems while also creating new message elements when needed.

Strong English skills are essential. Copywriting abilities, design sensibility, and experience with templating languages such as Liquid are considered strong advantages.

Key Responsibilities

• Build, test, and deploy marketing, transactional, and automated emails while ensuring high quality, brand consistency, and responsiveness.
• Work with existing templates, modules, and design systems while creating new email components when required.
• Produce and adapt other lifecycle communications, including in-app banners, pop-ups, and similar user-facing messages.
• Write, edit, and adapt email and lifecycle message copy in clear, natural English.
• Support localisation processes and prepare content for different regions and languages.
• Conduct end-to-end quality assurance before launch, including checks for layout, formatting, links, calls-to-action, personalisation, dynamic content, tracking implementation, and rendering across devices and email clients.
• Prepare campaigns for scheduling and deployment, ensuring accuracy and launch readiness.
• Support A/B testing initiatives, including subject lines, content variations, send times, layouts, and creative elements.
• Monitor campaign performance metrics and provide practical recommendations for continuous improvement.
• Collaborate closely with Design, CRM, Marketing, and Regional teams to transform briefs into production-ready lifecycle campaigns.

Requirements

• Proven hands-on experience building and preparing emails for launch.
• Good understanding of HTML and CSS for email production.
• Confident use of email editors, builders, and QA tools.
• Solid knowledge of email best practices, responsive design, and cross-client compatibility.
• Ability to work with both pre-built templates and custom-built email elements.
• Fluent English with strong writing and editing skills.
• Exceptional attention to detail and a quality-first mindset.
• Ability to manage multiple projects, message types, and deadlines without compromising quality.

Nice to Have

• Copywriting experience in email, CRM, or lifecycle marketing.
• Design skills or strong visual judgement for email layout and message presentation.
• Experience with templating languages, particularly Liquid.
• Understanding of dynamic content, personalisation logic, and conditional content blocks.
• Experience creating and managing in-app messaging for mobile and web platforms.