Lead Product Manager, Employer Acquisition

Summary

As a Lead Product Manager for Employer Growth, you will own the strategy and execution of initiatives that drive growth across ZipRecruiter's SMB employer customer base, with a focus on new employer acquisition, employer reactivation, and strategic partnerships. You'll partner closely with Engineering, Design, Data Science, Marketing, and Sales to optimize the employer acquisition journey, improve re-engagement, and build scalable product experiences that drive new paying employers and long-term customer growth.

Key Focus Areas

• Act as an Owner: Take full accountability for your product domain, from high-level KPI setting to the nuances of daily execution.
• Lead Core Product Areas: Direct the product roadmap for your aspects of the SMB product to improve customer value and product effectiveness.
• Run rapid growth experimentation: You will experiment frequently with new ideas to supercharge our PLG motion and acquisition of new employers.
• Obsess over your metrics: You will have a deep understanding of the metrics that drive your product area.
• Partner closely with GTM: Coordinate with the GTM team to ensure the product-led growth motion ties into marketing and sales.
• Voice of the User: Serve as the voice of the SMB customer to the rest of the team, constantly talking to your users, doing product discovery, and conducting user research.
• Champion AI-Driven Development: Lean into ZipRecruiter’s AI-first DNA to build personalized, proactive experiences that act like a personal recruiter for every seeker.
• Coordinate Marketplace Fit: Partner closely with job-seeker-side product teams to ensure a healthy, balanced marketplace where employer and seeker actions lead to successful hires.

Minimum Qualifications

• Proven Leadership: 5+ years of proven success in product management, with a record of delivering results
• Deeply Analytical: You are a data-obsessed problem solver who doesn't just look at dashboards but interrogates the "why" behind the numbers.
• B2B Expertise: Deep experience building business-facing products at scale
• AI/ML Fluency: You aren’t just a fan of AI; you understand how to leverage Machine Learning to solve user problems and have experience building AI-powered product features.
• Customer-obsession: You have a passion for speaking directly with your users and personally conducting user research.
• Strategic Versatility: You are a "smart generalist" who can be thrown at any complex problem—whether it’s a technical architectural hurdle or a brand-new market opportunity—and figure it out.
• Self-Motivation: You are highly driven and thrive in an environment where you are given autonomy and ownership.