Lead Product Designer

About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

What You'll Do

• Lead end-to-end design for core product areas, from discovery to implementation.
• Translate customer needs into clear, intuitive experiences informed by competitor insights, research data, and UX best practices.
• Build a deep understanding of competitor features and customer needs at a persona level.
• Use modern tools and AI-assisted workflows to iterate faster, prototype new ideas, and validate through user testing.
• Lead user research to identify key touchpoints and define measurable criteria for UX effectiveness and efficiency by guiding other designers in conducting interviews, analyzing insights, and applying data-driven design principles.
• Own and evolve our design system to improve consistency, scalability, and ease of use across the product.
• Partner with engineering to ensure our design system is implemented accurately and continuously improved.
• Reimagine and enhance mobile app experience, ensuring parity and coherence with the web app.
• Collaborate with product and engineering teams to refine ideas based on feedback and improve designs as they're built.
• Mentor designers, review their work, and support their growth.
• Contribute to product and business strategy by connecting design decisions to outcomes.
• Build and present competing design demos to leadership to secure stakeholder alignment and buy-in.