Lead Product Analyst, Pinner Engagement

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the way to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that.

Our team’s mission is to grow inspired engagement with Pinterest, through comprehension and adoption of our core features among Consumers. As the Lead Product Analyst for Lifecycle Marketing, you have the opportunity to shape not only your role and be the Pinner Engagement Measurement & Insights subject-matter expert but also use data to shape Pinterest’s product adoption strategy.

What you’ll do:

• Use data to shape Pinterest’s product adoption strategy. From understanding the audience to identifying/sizing the opportunity and executing in-product experiments, you will translate data into insights and action, communicate recommendations and learnings to the broader organization and feed insights to update the creative best practices.
• Develop product and marketing measurement plans, learning agenda and goals to ensure team is maximizing learning at every opportunity and delivering actionable insights to inform future iterations.
• Lead end-to-end experimentation effort from designing, setting up to comprehensive reporting on campaign/test performance across a host of metrics such as business, behavioral, product adoption and channel performance metrics.
• Build and maintain central reporting dashboards to improve visibility and accessibility of product lifecycle, GTM performance and in-product marketing impact across team and stakeholders.
• Socialize actionable, timely insights and findings with cross functional partner to inform/influence key decision and planning.
• Establish best practices and center of excellence on product marketing measurement and approaches.

What we’re looking for:

• Exceptional data analysis skills. 8+ years of experience analyzing data in a fast-paced, data-driven environment (e.g. consumer tech). Expert in SQL or Python/R with experience in leveraging a variety of analytical tools and dashboards to visual data such as Tableau or Apache Superset. Experienced in designing and setting up global product and marketing measurement frameworks, executing A/B tests and comprehensive analysis, from data-driven user segmentation (behavioral, demographic, etc.), designing product growth experiments (A/B and multivariate tests), to funnel analysis, with a proven track record of success.
• Entrepreneurial self-starter. You thrive in a fast-moving, ambiguous environment, and are independently capable of seeking information, corralling resources, and delivering results without waiting for direction. Scrappy, creative problem solver who is able to work around constraints to maximize test and learn opportunities.