Lead Marketer, BDR Revenue Marketing — Upmarket

Accountabilities:

• • Own and evolve the overarching BDR prospecting motion across North America and EMEA, including global campaigns, competitive plays, industry initiatives, reactive programs, and target-account priorities.
  • Develop scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting engagement and meeting conversion.
  • Define account and contact prioritization frameworks based on fit, intent, segmentation, and data-quality criteria.
  • Design competitions, incentives, leaderboards, and performance reporting that encourage adoption and provide BDR teams with timely visibility into results.
  • Establish campaign tagging and attribution standards that accurately connect BDR activity with pipeline, MRR, deal creation, and deal-quality outcomes.
  • Create centralized enablement resources such as dashboards, presentations, videos, and self-service materials to help regional teams execute consistently.
  • Partner with BDR leadership and regional stakeholders to translate shared priorities into a unified operating model while accommodating appropriate market, language, and compliance requirements.
  • Monitor adoption, prospecting activity, meetings, deals created, pipeline, MRR, and deal quality, using performance insights to continuously optimize the prospecting motion.
  • Manage complex initiatives from strategy through execution with a high degree of autonomy, ensuring programs remain aligned with business priorities and regional needs.

  Requirements

  • 7+ years of experience in high-tech sales or marketing, including hands-on ownership of BDR or SDR outbound programs.
  • Demonstrated experience designing prospecting sequences, outbound plays, competitions, enablement programs, and reporting frameworks.
  • Strong expertise in sequence and cadence strategy, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.
  • Practical experience applying automation and AI tools to improve targeting, personalization, and scalable campaign execution.
  • Strong understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and complex upmarket or enterprise sales cycles.
  • Proven ability to take ownership of complex, cross-functional programs from strategy through execution with limited oversight.
  • Excellent project management, organization, written communication, and stakeholder management skills.
  • Ability to build credibility with senior stakeholders, balance competing regional requirements, and translate them into clear, scalable operating standards.
  • Experience standardizing revenue or prospecting motions across multiple regions or markets is highly desirable.
  • Experience working with enterprise or upmarket buyers, analytics teams, revenue operations, or data teams is a strong advantage.
  • Experience developing dashboards, attribution models, or account-prioritization systems is also beneficial.
  • Willingness to work primarily in US Eastern Time is preferred to facilitate collaboration with partners in the UK and Ireland.
  • Ability to travel occasionally for cross-regional planning, leadership meetings, and key prospecting events.

  Benefits

  • Annual cash compensation range of $122,400–$195,800 USD, with individual compensation determined based on skills, experience, qualifications, and other job-related factors.
  • Eligibility for on-target commission and/or annual bonus programs depending on role and applicable compensation structure.
  • Potential eligibility to participate in an equity program through restricted stock units (RSUs), depending on role.
  • Remote work environment with a strong emphasis on flexibility, collaboration, and meaningful connection.
  • Benefits and perks designed to support employees' professional and personal well-being.
  • Support for accommodations and alternative arrangements when needed for disability or travel-related limitations.
  • Opportunity to work across North America and EMEA and influence a high-impact, multi-regional revenue function.
  • Exposure to AI-powered prospecting, automation, intent data, analytics, and modern B2B revenue marketing practices.