Lead Manager, Brand Campaigns
About the role
Who We Are:
Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world’s largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues. Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish.
Position Summary
The Lead Manager, Brand Campaigns is responsible for supporting the planning of and implementing integrated marketing plans for key Make-A-Wish “drive periods” and tentpole events, collaborating with key stakeholders to ensure cross-team alignment, and managing the development and delivery of assets for national marketing campaigns intended to grow brand reach and drive revenue growth for Make-A-Wish. This role will also support the execution of an 18-24-month campaign planning process as well as various revenue generating efforts across channels.
Knowledge and Abilities:
- Understanding of the marketing mix and ability to collaborate across marketing, fundraising, communications, and creative teams to develop fully integrated campaigns.
- Demonstrated ability to build trust-based relationships with stakeholders.
- Exceptional customer service skills; ability to work professionally with internal and external partners, chapters, and all levels of staff.