Lead Generation Specialist, Obtelecare

Accountabilities

• • Conduct high-volume outbound calls and digital outreach to hospitals, federally qualified health centers, physician groups, and other healthcare organizations to identify new business opportunities.
  • Qualify prospects based on their needs, potential fit, and business opportunity, then effectively hand off qualified leads to the Director of Business Development.
  • Consistently achieve or exceed monthly targets for initial meetings, qualified leads, and new opportunities.
  • Collaborate with Marketing and Business Development teams to develop and execute targeted outreach campaigns.
  • Refine messaging, communication cadence, and prospecting approaches to improve engagement and conversion rates.
  • Maintain accurate and up-to-date lead information in Microsoft Dynamics CRM and ensure strong data integrity.
  • Build awareness of telehealth solutions and maintain strong engagement with healthcare decision-makers.
  • Develop a strong understanding of OB/GYN hospitalist services, telehealth delivery models, healthcare organizations, and industry dynamics.
  • Build comprehensive knowledge of service offerings, value propositions, and competitive positioning to communicate effectively with prospects.
  • Participate in sales enablement, training, and industry education to remain informed about healthcare trends and regulatory developments.
  • Represent the organization professionally and enthusiastically in all interactions with prospective partners and stakeholders.
  • Work cross-functionally with Marketing, Operations, and Business Development to align prospecting activities with broader growth objectives.
  • Participate in special projects and perform additional responsibilities as assigned.
  • Attend occasional corporate events or partner meetings as needed.

  Requirements

  • Proven success in lead generation, cold calling, appointment setting, or a similar high-volume outbound prospecting environment.
  • Experience using CRM platforms, with Microsoft Dynamics experience preferred.
  • Strong verbal and written communication skills, with the ability to establish rapport quickly and communicate effectively over the phone.
  • Demonstrated ability to qualify prospects, overcome objections, and maintain persistence in a fast-paced sales environment.
  • Highly organized, detail-oriented, self-motivated, and accountable for achieving measurable results.
  • Ability to manage multiple campaigns, priorities, and prospecting activities simultaneously.
  • Experience developing or executing email marketing campaigns.
  • Proficiency with Microsoft Outlook, Excel, and CRM reporting tools.
  • Strong interpersonal skills and the ability to collaborate effectively with Marketing, Operations, and Business Development teams.
  • Resilience, enthusiasm, and a positive attitude when handling high-volume outreach and challenging conversations.
  • Experience in healthcare sales, telehealth, or hospital business development is preferred.
  • Familiarity with OB/GYN service lines, healthcare delivery, or hospital contracting processes is a plus.
  • Bachelor's degree in Business, Communications, Marketing, or a related field is preferred.
  • Ability to work effectively in a remote environment with frequent computer and phone use.
  • Willingness to travel occasionally for corporate events or partner-site activities.

  Benefits

  • Hourly compensation of $26.00–$31.25, plus eligibility for an incentive plan.
  • Full-time, hourly, nonexempt employment.
  • Remote work opportunity, with a corporate headquarters hybrid option.
  • Paid time off and holidays.
  • Medical, dental, and vision insurance.
  • Health Savings Account with employer contribution or Flexible Spending Account options.
  • Paid parental leave.
  • Employer-paid basic life and AD&D insurance.
  • Employer-paid short- and long-term disability coverage, with an optional short-term disability buy-up plan.
  • 401(k) savings plan.
  • Legal plan and identity theft protection services.
  • Mental health support and wellbeing resources.
  • Employee referral program with referral incentives.
  • Opportunity to contribute to innovative telehealth solutions designed to improve access to women’s healthcare.
  • Collaborative environment with opportunities for professional growth and exposure to healthcare sales, telehealth, and business development.