Lead Generation Specialist I

POSITION OVERVIEW

The Lead Generation Specialist I plays an important role in advancing Syner-G’s growth objectives by supporting and executing lead generation strategies that build brand recognition, expand market presence, and contribute to client acquisition initiatives. This position provides an opportunity to exercise discretion and independent judgment in research, outreach approaches, and campaign execution, while gaining exposure to business development strategy in the life sciences industry.

WORK LOCATION

The Lead Generation Specialist I position is eligible for remote work based on company requirements, with no minimum in-office requirement.

KEY RESPONSIBILITIES

• Conduct research and analysis to identify prospective accounts, key decision-makers, and emerging opportunities.
• Apply independent judgment in tailoring outreach strategies (email, telephone, and digital platforms) to effectively engage prospective clients.
• Collaborate with Marketing and Business Development Leads to design and refine campaign messaging that supports consultative selling.
• Assist in evaluating market trends and client challenges to recommend approaches for positioning Syner-G as a solution provider.
• Maintain Salesforce pipeline ownership at the entry level, ensuring accurate tracking, insight generation, and data integrity.