Lead Designer (Mweb & Webafrica)

Role Overview

This is not a typical design role. The Lead Designer will define and drive the creative direction for two of South Africa’s leading ISPs — Mweb and Webafrica. This role owns the end-to-end design function, shaping how both brands show up across every customer touchpoint. From high-level creative vision through to hands-on execution, this role is responsible for delivering world-class, conversion-driven design across digital, social, video, product, and print channels. This role combines hands-on creative excellence with strong leadership, requiring someone who can both craft standout work and build a high-performing, future-fit design team.

Key Responsibilities

Creative Direction & Design Excellence

• Own and define the creative direction for both Mweb and Webafrica, ensuring each brand is distinct, consistent, and market-leading
• Lead the development of concepts from brief through to execution across all formats (digital, video, social, print, product UX/UI)
• Set and uphold exceptional standards of design craft, ensuring all output is polished, modern, and effective
• Continuously evolve and refine brand identities, toolkits, and design systems to ensure consistency at scale
• Balance creativity with performance — delivering work that drives measurable results
• Champion innovation in design, continuously raising the bar for creative output and customer experience

Multi-Brand Delivery & Execution

• Manage and prioritise a high volume of work across two major brands in a fast-paced environment
• Ensure seamless delivery of campaigns, product launches, and always-on marketing initiatives
• Maintain strong project management discipline, ensuring timelines, quality, and efficiency are consistently met
• Balance strategic thinking with hands-on execution when required

Leadership & Team Development

• Lead, mentor, and inspire a multi-skilled in-house design team
• Build and scale design capability, fostering a culture of creativity, accountability, and continuous improvement
• Develop emerging talent and create clear growth pathways within the team
• Establish efficient workflows, tools, and processes to maximise team output and effectiveness

Cross-Functional Collaboration

• Partner closely with marketing, product, and commercial teams to deliver cohesive and effective campaigns
• Build strong relationships across the business through clear communication, high EQ, and collaborative ways of working
• Act as the design voice within the organisation, influencing decision-making through creative insight

Measures of Success

• Improved customer acquisition and conversion rates
• Increased brand engagement and consistency across channels
• Strong contribution to brand, acquisition, and customer value objectives
• Efficient, scalable, and high-performing in-house design function
• Growth and retention of a high-quality design team