Launch Marketing Coordinator

About Kasa

Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. We partner with owners of multifamily and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers alike. We took the best that hotels and short-term rentals had to offer and created a new class of hospitality that is well-priced, reliable, and offers a large selection of great locations.

Unlike traditional hotel operators, we prioritize automation, AI-driven pricing, and data-driven decision-making to optimize revenue and improve guest experiences. Behind the scenes, we build technology that combines with our innovative operations to grow a globally scalable offering that delivers high-quality stays to guests. Our guests enjoy seamless check-ins, caring service, and attractive amenities — and if anything comes up, our on-site and remote guest experience team is available throughout their stay, ensuring our hospitality is rarely seen but always felt.

This is a remote contract role based in the Philippines. The position requires overnight hours, generally Tuesday through Saturday, to align with U.S. business hours.

Please note: this role is open to candidates based in the Philippines only. Candidates outside the Philippines will not be considered at this time.

The Role

The Launch Marketing Coordinator will own Marketing & Distribution readiness for every new property we bring online. This role is equal parts project manager and marketing strategist — you'll build the playbooks, run the timelines, and contribute to the broader Commercial Plan development to ensure that on day one of every opening, Kasa is positioned to win in that market.

You'll work closely with Revenue, Sales, Launch, and Portfolio Operations teams while serving as the Marketing & Distribution lead in the cross-functional launch process.

Key Responsibilities

Launch Project Management for Marketing & Distribution

• Serve as the Marketing & Distribution DRI for all new property openings and transitions
• Build and manage launch project plans covering OTA listing setup, property naming conventions, unit detail accuracy, and channel distribution readiness
• Coordinate OTA listing transfers; ensure all listing content (descriptions, amenities, policies) meets Kasa standards before go-live
• Track launch readiness milestones against a defined pre-opening checklist; flag risks and blockers early
• Run regular cross-functional launch syncs with Revenue, Ops, and Distribution teams
• Support move-out and brand transition processes, including historical guest communications and vanity site coordination

Marketing Readiness at Launch

• Develop and execute on a pre-opening marketing playbook covering launch PR strategy, opening events and local activations, local partnership and influencer outreach, SEO and listing optimization, and paid media recommendations for launch windows – all tailored to the property profile
• Ensure all marketing assets are ready at launch: listing copy, photography, promotional materials
• Own the post-launch retrospective: what worked, what didn't, and how we improve the next playbook

Commercial Plan Coordination

• Partner closely with Sales and Revenue Management to develop property-level commercial plans:
• Run comp set analysis and define market positioning
• Identify key demand segments