Key Account Manager Media Sales

About acardo

Acardo is one of Germany's leading MarTech specialists for consumer activation. We connect major brands like Unilever, Nestlé, and Mars with top retailers like EDEKA, Kaufland, and REWE through our innovative couponing and sales promotion solutions. Our technology, from cashback apps and checkout couponing to our powerful 'Promotion Hub', is integrated into over 30,000 retail locations, influencing purchasing decisions and driving measurable sales. As part of the Verve Group, acardo is expanding its offering into a holistic Retail Media & Shopper Activation platform, combining promotions, in-store media, DOOH, and data-driven media activation across the full shopper journey. To accelerate this transformation, we are strengthening our media sales and consultative capabilities and are looking for a Key Account Manager Media Sales to work closely with CPG brand media teams and agencies.

Your Mission

As Key Account Manager Media Sales, you are the trusted media partner for our CPG clients. You act as a consultative sparring partner to in-house media teams and media agencies, helping them design effective holistic media strategies - and converting those strategies into booked campaigns and long-term partnerships. This role blends media sales, key account management, and conceptual consulting in a highly client-facing environment.

Requirements

Key Responsibilities

Client Ownership & Relationship Management

• Own and develop key accounts, primarily media buying units and media agencies of large CPG / FMCG brands
• Build long-term, trust-based relationships with media decision-makers, planners, and buyers
• Act as the primary commercial contact for media-related topics across the acardo / Verve Retail Media ecosystem

Consultative Media Sales

• Advise clients on how to best use Retail Media, In-Store, DOOH, and programmatic activations to reach their campaign and business goals
• Translate client objectives (reach, consideration, sales uplift, footfall, etc.) into clear, compelling media concepts and proposals
• Drive campaign bookings, upsell additional media formats, articulate campaign performance through measurable, business-driving KPIs, and expand existing accounts

New Business & Pipeline Growth

• Drive new business development with additional accounts inside existing clients' organisations, acquire new logos within the CPG space, build and nurture a healthy pipeline, and proactively identify cross-selling and upselling opportunities for Retail Media, In-Store, and programmatic solutions