Kakao & Influencer Marketing Specialist (Korean Market)

Job Summary:

We are seeking a Kakao & Influencer Marketing Specialist to support and execute our social and influencer strategy focused on the Korean market, with a strong emphasis on KakaoTalk channel management and local influencer partnerships.

In this role you will be responsible for driving brand awareness, engagement, and community growth through KakaoTalk marketing and influencer activations tailored to the Korean audience. We are looking for a hands-on executor who thrives in a fast-paced environment, understands the Korean digital landscape, and can translate local market insights into impactful campaigns.

In this role you will be collaborating closely with cross-functional stakeholders internally, as well as external agency and creator partners in the Korea market.

Job Expectations:

• Execute social media and influencer marketing strategies for the Korea market in alignment with regional and global brand objectives
• Manage and grow iHerb's KakaoTalk channel and social media presence in Korea, including content planning, community management, and audience engagement
• Develop and maintain KakaoTalk channel strategies, open chat and friend lists, and messaging cadences to drive customer retention and conversion
• Identify, vet, and onboard local influencers across relevant tiers (macro, mid, micro, affiliate) suited to the Korea market
• Coordinate end-to-end influencer campaign execution including briefing, content review, posting schedules, and performance tracking
• Support the development of localized content that resonates with Korean audiences while maintaining global brand consistency
• Monitor campaign performance and compile regular reporting on key metrics including reach, engagement, conversion, and ROI
• Translate analytics and performance data into actionable insights and optimization recommendations
• Partner with internal teams including Paid media, Global marketing, and Creative to support integrated campaign execution
• Stay current on Korean social media trends, platform updates, and emerging creator and messaging channel opportunities
• Support agency partners operating in the Korea market, ensuring alignment with campaign goals and brand standards
• Assist in identifying growth opportunities and provide market-level input to support broader APAC strategy

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:

• Hands-on experience executing social media and/or influencer marketing campaigns, ideally with Korea market focus
• Working knowledge of KakaoTalk channel and best practices for brand marketing
• Strong understanding of the Korean social media ecosystem, including relevant local platforms and content trends
• Experience coordinating with influencers or creator partners, including outreach, briefing, and performance tracking
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
• Strong analytical and data-driven mindset with comfort using data to measure campaign performance and identify optimization opportunities