Junior Lifecycle Marketing Coordinator

Why Join Us

We are a growing company in the sports industry, and our marketing team is at the core of our expansion. This role is an opportunity to go beyond sending emails — you will learn the strategy, the technology, and the data behind lifecycle marketing at a company that moves fast and values results.

• Mentorship from experienced marketers and direct access to senior leadership.
• Hands-on work with enterprise platforms (Twilio, SendGrid) from day one.
• A culture that rewards curiosity, precision, and ownership.
• Flexible remote or hybrid work arrangement.
• A real growth path toward a full Lifecycle Marketing Specialist or Marketing Analyst role.

Key Responsibilities

Campaign Execution & Support

• Assist in building, scheduling, QAing, and launching email and SMS campaigns using Twilio and SendGrid under senior supervision.
• Help set up and QA automated lifecycle flows including onboarding sequences, re-engagement campaigns, retention triggers, and other lifecycle marketing initiatives.
• Support the management of audience lists, segmentation criteria, suppression files, and workflow documentation.
• Assist in preparing and formatting email templates in collaboration with the design team.
• Coordinate campaign timelines, internal deliverables, and marketing calendars to ensure campaigns launch on schedule.
• Maintain organized libraries of marketing assets, templates, and campaign documentation.

Testing & Performance Tracking

• Support A/B test setup and help document results for subject lines, CTAs, and content variants.
• Assist with campaign testing, tracking, and reporting across email and SMS channels.
• Compile and maintain performance reports tracking key metrics including open rates, click-through rates, conversions, engagement, and unsubscribes.
• Assist in identifying trends in campaign data and flagging opportunities for optimization and process improvements.

Compliance & Operations

• Help ensure all campaigns comply with applicable regulations including CASL, CAN-SPAM, and GDPR.
• Assist with list hygiene tasks including managing bounces, opt-outs, and suppression lists.
• Maintain documentation of campaign workflows, platform settings, operational processes, and process guides.
• Support ongoing improvements to marketing processes and operational workflows.

Collaboration

• Work closely with the Director of Marketing and senior team members to align on campaign priorities and goals.
• Coordinate with marketing, design, and content teams to ensure campaigns are executed accurately, assets are delivered on time, and messaging remains on brand.
• Participate in team meetings, contribute ideas, and ask questions.