International Commercial Strategy Lead (gn) - ESN

Your mission

• You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
• You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
• You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
• You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
• You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
• You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
• You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

Your experience & skills

• You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
• You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
• You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
• You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
• You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach