Interim Marketing Director
About the role
About Bobbie
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Bobbie for Change
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
About the Role
We’re looking for an Interim Marketing Director to step in and steer Bobbie’s brand marketing while our Marketing Director is on maternity leave. This is a hands-on leadership seat, not a placeholder. You’ll own our biggest brand initiative of the period, keep the marketing engine humming across channels, and be the connective tissue between brand, growth, and retail. You are experienced enough to make the final call in the room, and you bring energy, taste, and culture to everything you touch.
To be clear about scope: this role does not run performance marketing and does not own direct media budget. Your job is brand leadership, strategy, and cross-functional orchestration—setting the direction and making sure the right work ships on time and on brand.
What You’ll Own
Co-lead our flagship product initiative, bringing deep product marketing craft to a CPG launch. Specifically, you’ll:
- Product marketing: Own positioning, messaging, and go-to-market strategy—translating product truths into a story that resonates with parents.
- CPG relaunch: Bring proven experience launching a consumer packaged goods product, sequencing the moments that build awareness and trial and thinking through brand touchpoints and cohesive messaging for the entire customer journey
- Packaging (retail): Guide packaging strategy and messaging with retail shelf impact and shopper behavior front of mind.
- Customer journey & research: Ground the work in customer insight—map the journey, pressure-test assumptions with research, and let what you learn shape the plan.
Marketing strategy & generalist leadership
Keep the broader marketing function moving with clarity and momentum:
- Marketing channel strategy: Set the strategic direction across brand cha