Integrated Marketing Program Manager

About the Role

We’re looking for an Integrated Marketing Program Manager to lead global marketing for Imagine Cup, Microsoft’s startup recruitment and engagement program. In this role, you’ll develop integrated campaigns that increase awareness, attract qualified applicants, and improve engagement and conversion across the program lifecycle.

You’ll connect campaign strategy, content, social media, email, events, ecosystem partnerships, regional activation, CRM operations, and performance measurement. You’ll collaborate with global and regional stakeholders, investors, startup communities, ecosystem partners, agencies, and vendors to coordinate execution and turn campaign performance into clear recommendations.

What You'll Do

• Develop and execute an integrated global marketing plan across web, email, social media, content, events, and partner channels.
• Create founder-focused messaging, campaign assets, videos, toolkits, and participant stories.
• Coordinate campaign activation across global and regional stakeholders, investors, startup communities, and ecosystem partners.
• Manage complex, cross-regional workstreams, incl