Integrated Campaigns Manager, Account-Based Marketing

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.

About the Team

Stripe's global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe's larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company.

The Role

Stripe is hiring an Account-Based Marketing Lead to build a global multi-segment, multi-product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third-party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe's most critical accounts.

Key Responsibilities

• Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
• Design standards for a variety of ABM approaches including 1:1 and 1:few campaigns

Ideal Candidate

• Proven history building successful, scaled ABM programs at a global technology company
• Excel in leading and driving large, complex, global campaigns or programs
• Strong analytical skills with ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Deeply sales-fluent; understands how sellers work and what they need to be successful
• Proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Leads with AI to improve efficiency, insights, and impact
• Sees around corners; anticipates and unblocks challenges, stays ahead of market and audience trends
• Agile, iterative, and comfortable building through ambiguity in high growth environments