Insurance Marketing Specialist

Accountabilities:

• • Create and manage marketing collateral: Coordinate, design, edit, update, and distribute agent-facing materials such as product sheets, presentations, flyers, customer-facing resources, and sales collateral across multiple lines of business.
  • Maintain product accuracy: Keep a strong working knowledge of insurance products and incorporate rate changes, appetite updates, product revisions, and other business changes into relevant materials.
  • Support agent-to-customer selling: Develop resources that help independent agents clearly communicate product value and benefits to homeowners and other customers.
  • Manage reviews and approvals: Coordinate stakeholder feedback and review processes with sales, product, legal, underwriting, and other teams to ensure content remains accurate, compliant, and aligned with brand standards.
  • Own content libraries: Maintain organized marketing repositories, including version control, document updates, and archiving of outdated materials.
  • Partner with sales teams: Act as a marketing point of contact for field sales, identify agent content needs, and translate those needs into practical collateral and targeted campaigns.
  • Strengthen agent engagement: Collect and organize agent testimonials, customer stories, and other proof points that can enhance sales and marketing materials.
  • Coordinate projects and timelines: Manage collateral requests, priorities, deadlines, stakeholder input, and approval requirements across multiple concurrent projects.
  • Support cross-functional execution: Participate in sales, product, and stakeholder meetings, document priorities, track updates, identify content requirements, and communicate project status, risks, and blockers.
  • Contribute to continuous improvement: Help improve collateral processes, content quality, and marketing workflows while supporting a consistent and effective experience for independent agents.

  Requirements:

  • Professional experience: 3–5 years of marketing experience, with direct exposure to the insurance industry; experience working with or marketing to independent agents is required.
  • Insurance knowledge: Practical understanding of property and casualty insurance products, ideally gained within a carrier, MGA, wholesaler, insurtech, or another organization serving the independent-agent channel.
  • Education: A bachelor’s degree is preferred but not required.
  • Content and communication: Strong written communication skills, with the ability to translate complex insurance and product information into clear, compelling, agent-ready content.
  • Design capabilities: Proficiency with tools such as PowerPoint, Canva, or Adobe Creative Suite, including InDesign, Illustrator, or Photoshop.
  • Compliance awareness: Familiarity with legal review and compliance processes for insurance marketing materials.
  • Marketing technology: Familiarity with Salesforce or marketing automation platforms is a plus, particularly for journey- or trigger-based email content.
  • Organization: Excellent organizational skills and attention to detail, with the ability to manage multiple projects, deadlines, stakeholder reviews, and revisions simultaneously.
  • Technical proficiency: Strong working knowledge of Microsoft Office, particularly Word, PowerPoint, and Excel.
  • Collaboration: Demonstrated experience working with US-based business teams and communicating effectively across functions and time zones.
  • Communication: Excellent written and verbal English communication skills.
  • Working environment: Ability to work 8 hours per day excluding breaks, including a required 4-hour overlap with core US hours from 7:30 PM to 11:30 PM IST, plus 4 flexible hours in IST.
  • Remote setup: Ability to work from a quiet, suitable workspace with a reliable internet connection of at least 30 Mbps download / 10 Mbps upload.

  Benefits:

  • Annual compensation range of INR 1,068,800–1,496,300, depending on experience, skills, knowledge, market alignment, and location.
  • Medical insurance and accident insurance.
  • Retiral benefits.
  • 12 company-paid holidays plus 2 flexible holidays.
  • Privilege/earned leave and casual/sick leave.
  • Paid maternity and paternity leave.
  • Weekly wellness events and wellness programs.
  • Fully remote working arrangement from India.
  • Flexible working hours around the required US-hours overlap.
  • Opportunities to contribute meaningfully within a global, collaborative environment.
  • An inclusive workplace focused on belonging, empowerment, ownership, and professional growth.