Influencer Marketing Manager

We are looking for an experienced Influencer Marketing Manager to join our marketing agency and lead influencer campaigns from strategy through execution.

The ideal candidate has hands-on experience working directly with influencers, content creators, and talent agencies, and understands how to build successful influencer partnerships that support brand awareness, engagement, and sales objectives.

Key Responsibilities

• Develop and execute influencer marketing strategies for multiple client accounts.
• Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements.
• Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies.
• Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines.
• Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements.
• Coordinate influencer campaigns from initial outreach through content approval and publishing.
• Review influencer content to ensure it meets brand guidelines and campaign objectives.
• Track campaign performance, including reach, engagement, impressions, conversions, and ROI.
• Prepare campaign reports and provide recommendations for future campaigns.
• Monitor influencer marketing trends, emerging creators, platforms, and content formats.
• Manage influencer budgets and ensure campaigns are delivered within agreed costs.
• Work closely with account managers, social media, creative, and strategy teams.
• Manage multiple influencer campaigns and clients simultaneously.

Requirements

• 3+ years of experience in influencer marketing, digital marketing, social media, or a related field.
• Proven experience managing influencer campaigns from end to end.
• Strong existing knowledge of influencers and content creators across platforms such as Instagram, TikTok, Snapchat, and YouTube.
• Experience communicating and negotiating directly with influencers and talent agencies.
• Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance.
• Excellent communication, negotiation, and relationship-management skills.
• Strong organizational and project-management abilities.
• Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
• Strong understanding of social media trends and creator culture.
• Experience preparing campaign performance reports and presenting results to clients.