Influencer Marketing Manager

Influencer Strategy & Discovery

• Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators
• Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners
• Evaluate creators on content quality, engagement quality, cultural fit, and relevance
• Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners

Campaign Planning & Execution

• Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches
• Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice
• Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination

Creator Relationships

• Build genuine, long-term relationships with the creators on the Fresh Prints roster
• Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints' budget without burning relationships

Performance & Analytics

• Track campaign performance across all influencer partnerships
• Build a reporting cadence that keeps the Brand team informed on what's working and what isn't
• Run post-mortems after major campaigns and apply the learnings to the next one
• Develop and refine the metrics framework for evaluating influencer ROI over time

Who You Are

• You are genuinely fluent in the the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM
• You build relationships that feel real. Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise
• You have strong creative judgment - you can tell the difference between content that looks good and content that performs