Industry Marketing Manager APAC

Industry Marketing Manager APAC

• Support and execute regional industry marketing programs for retail partners and distributors
• This is an individual contributor role which will require you to wear multiple hats, from helping set up for local events to rolling out regional retail training programs
• Act as a key marketing point of contact for Zwift Ready brands, ensuring alignment on messaging, assets, and activations
• Help bring Zwift to life in bike shops and community spaces through toolkits, events, and in-store experiences
• Partner with regional teams to support retail education, product storytelling, and community engagement
• Assist in building and managing local community programs, including store-led rides, runs, demos, and events
• Coordinate marketing assets, timelines, and communications across multiple partners
• Gather insights from retail and community partners and feed them back to internal teams
• Ensure all activations feel on-brand, authentic, and valuable to partners and Zwifters alike
• When required be the point of contact for any local agencies or supporting marketing functions
• Focus markets include Japan, Australia, New Zealand, South Korea

What we're looking for:

• Fluent in Japanese and English
• Builds trust easily and enjoys working with retailers, brands, and distributors
• Takes pride in being reliable, responsive, and detail-oriented
• Leads with empathy and curiosity, especially when supporting local partners
• Is comfortable juggling multiple regions, partners, and priorities
• Brings a hands-on, roll-up-your-sleeves attitude to execution
• Communicates clearly and positively—internally and externally
• Cares deeply about community and understands the power of grassroots marketing
• Experience working with retail partners, distributors, or brand programs
• Strong organisational and project management skills
• Strong understanding of Zwift from a game and technical setup side.
• A passion for cycling
• Willingness to travel as needed to support stores and events
• Already an active Zwifter or aware of Zwift

Bonus points:

• Background in bike shops, run specialty retail, or distributor environments
• Experience supporting local events, demos, or grassroots programs
• Multilingual
• Active on social media and understand the innerworkings and purposes of the different platforms