Head of User Acquisition

About Yubo

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves. We've pioneered a new way for Gen Z to socialize online, with millions of active users.

About This Role

As Head of User Acquisition, you will lead Yubo's user acquisition strategy globally, with a strong focus on performance marketing, creative strategy, ASO and channel diversification.

Key Responsibilities

• Improve acquisition efficiency in core markets
• Reduce cost per registration
• Increase ROAS
• Move toward a healthier media mix with data-driven decisions
• Manage a team of specialists across User Acquisition and creative strategists
• Partner closely with cross-functional teams