Head of Snacking (gn) - More Nutrition

Your mission

• You develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.
• You take full ownership of some of our key Snacking categories. Manage the existing portfolio and innovation pipeline and define the strategy which snacking categories we want to enter next, and how.
• You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning.
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities.
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments.
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions.

Your experience & skills

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
• You bring 6+ years of experience in product marketing management within the FMCG industry
• You have experience working on a Snacking brand
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels
• You speak English &