Head of Sales Performance

What You'll Own

• Build the Sales Performance Toolkit

  • Create the sales assets the floor runs on: sequences, talk tracks, objection-handling guides, battle cards, and demo collateral from zero where nothing exists today
  • Identify gaps in the sales motion and build the tool, process, or content that closes them
  • Evaluate, implement, and get real leverage from AI-enabled sales tools, conversation intelligence, and automation

  Team Leadership

  • Manage and develop the inbound follow-up team, including SDRs and Sales Associates
  • Conduct regular 1:1s, coach performance, and hire as the team scales
  • Own the pairing model between Sales Associates and Account Executives
  • Establish cadence standards, ownership rules, and CRM hygiene expectations
  • Manage the Sales Trainer and own onboarding and ramp-up for all new sales hires

  Follow-Up and Mid-Funnel Conversion

  • Design, write, and A/B test follow-up sequences across email and chat
  • Use reply rate, re-engagement rate, and conversion as your primary scorecards
  • Build and manage the no-show recovery motion for cancellations and missed demos
  • Turn missed and cancelled demos into rebooked conversations
  • Build and run reactivation campaigns for aged and closed-lost opportunities
  • Reduce stage-to-stage drop-off across the funnel, beginning with the weakest-performing stage

  Channel Partner Lead Management

  • Oversee the handling of leads and opportunities generated through channel partnerships
  • Establish clear ownership, follow-up, and reporting standards for partner-sourced opportunities
  • Track channel partner performance and evaluate its effectiveness as a source of new business

  Sales Quality and Coaching

  • Review recorded calls and demos using a written sales scorecard
  • Maintain a fixed monthly call-review coverage target for every representative
  • Coach Account Executives on discovery, objection handling, urgency, and securing second calls
  • Run regular calibration sessions to ensure consistent scoring and coaching standards
  • Join live deals when a representative needs support moving an opportunity forward

  Knowledge and Compliance

  • Own the sales knowledge base as the company's single source of truth
  • Maintain the content that powers our AI sales chat assistant
  • Establish a regular review cadence so customer-facing information remains accurate and current
  • Ensure claims made by sales representatives and automated channels are accurate and compliant

Requirements

• • At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
  • At least 2 years of experience managing or coaching a sales team
  • A track record of building sales systems, tools, or programs from scratch not just running ones that already existed
  • Proven experience improving follow-up, pipeline conversion, show rates, or sales-cycle performance
  • Strong understanding of inbound sales funnels, lead management, and mid-funnel conversion
  • Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
  • Ability to review sales calls, identify performance gaps, and provide clear, actionable feedback
  • Hands-on experience building sales sequences across email, chat, SMS, or other follow-up channels
  • Strong CRM discipline and experience working with platforms such as HubSpot or Salesforce
  • Comfortable using data to diagnose funnel problems, set targets, and manage performance
  • Strong written and verbal English communication skills
  • Willingness and ability to work Pacific Time hours

  Preferred

  • Experience managing both SDRs or Sales Associates and Account Executives
  • Experience owning sales onboarding, training, and rep ramp-up programs
  • Experience building no-show recovery, closed-lost reactivation, or aged-pipeline campaigns
  • Familiarity with AI-enabled sales tools, conversation intelligence, and sales automation platforms
  • Experience creating sales collateral, playbooks, or enablement content adopted floor-wide
  • Experience working in a high-growth startup, SaaS, staffing, outsourcing, or technology-enabled services company
  • Experience managing leads generated through channel partnerships
  • Familiarity with compliance, sales claims management, and maintaining a customer-facing knowledge base