Head of Product Marketing

Role Overview

Armis is seeking a visionary Head of Product Marketing to lead the global strategy for our industry-leading Asset Intelligence and Security platform. In this role, you will architect our market narrative, ensuring Armis’s ability to see, protect, and manage every asset—from IT and cloud to IoT and OT—is clearly communicated to the world.

You will oversee global growth plans for the Armis portfolio, defining our positioning in the Cyber Exposure Management category and developing a differentiated narrative around our AI-powered innovation. As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s pain points. Furthermore, you will lead our Analyst Relations strategy, ensuring Armis maintains a dominant 'Leader' position across all relevant Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.

What you will do:

• Strategic Growth: Identify expansion opportunities within the Armis portfolio, specifically targeting the convergence of IT, OT, IoT, and Medical IoT (IoMT).
• Differentiated Messaging: Develop high-impact messaging that articulates the Armis value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives.
• Analyst Relations Leadership: Own the strategic relationship with industry analysts (Gartner, Forrester, IDC, etc.). Drive the briefing calendar, manage evaluation cycles, and ensure Armis’s innovation roadmap is accurately reflected in influential market reports.
• Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep Armis two steps ahead of legacy security vendors.
• Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the 'Go-to-Market' strategies and resource alignment necessary to exceed corporate ARR objectives.
• Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate Armis’s storytelling, positioning the company as the definitive authority in Asset Intelligence and Cyber Exposure Management.
• Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.
• Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.
• Team Leadership: Provide world-class mentorship to the Product Marketing and AR teams, managing the hiring, development, and retention of top-tier marketing talent.