Head of Product and Solutions Marketing

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity.

The Role

We are hiring a Head of Product and Solutions Marketing. This role is perfect for leaders who exhibit an ownership mentality for driving impact, are data-informed to find insights, focus on client and buyer empathy, and love to constantly learn, iterate and implement. This person will thrive in leading and growing a product marketing team, and enjoy driving bold new bets. This role will be responsible for crafting the product marketing narrative, diving deep into competitive intelligence, and ensuring that our products resonate powerfully in the marketplace. This role will report directly to the Chief Marketing Officer.

What You'll Do

• Lead, manage and scale a growing, high-performing team of experienced product and segment marketers setting the strategy for the team and leading overall initiatives
• Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning
• Partner closely with R&D and GTM to lead compelling launches that establishes strong market momentum and drives product adoption in new and established markets and verticals
• Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverages product marketing content and advances product narratives, adoption and more
• Empower our sales organization with the insights, positioning, and collateral needed to build pipeline and win deals including playbooks, competitive intelligence, buyer persona insights, and more in close partnership with our sales enablement team

Who You Are

• 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations, experience in financial services or marketing into financial services firms a plus
• Experience building product marketing as a function and implementing best practices