Head of Paid Social, Insurance

Accountabilities

• • Own the end-to-end paid social strategy and execution for the insurance vertical across Meta and TikTok, with direct accountability for spend, pacing, performance, and contribution margin.
  • Manage budget and bid strategies, making informed trade-offs between ROAS and contribution dollars to maximize profitable growth.
  • Develop and lead a high-velocity creative testing roadmap in partnership with creative strategists and production teams, overseeing tests from concept and launch through analysis and post-mortem.
  • Monitor performance closely, diagnose shifts caused by campaign, platform, attribution, audience, or creative factors, and take decisive corrective action.
  • Scale monthly paid social investment substantially while maintaining target margins and improving the predictability of channel performance.
  • Build a documented, repeatable paid social playbook covering testing, optimization, measurement, and operational best practices for use across the wider buying team.
  • Establish strong working relationships with Meta and TikTok representatives, pursuing allowlisting, beta opportunities, access, and escalation support appropriate to regulated verticals.
  • Partner directly with product, compliance, and business leadership on funnel, landing page, offer, and customer acquisition strategy.
  • Navigate advertising and regulatory constraints proactively, identifying compliant approaches that allow campaigns to continue scaling.
  • Use tracking and attribution data to validate performance, identify data-quality issues, and ensure optimization decisions are based on reliable signals.
  • Share insights and recommendations early, document learnings, and continuously improve channel strategy, creative effectiveness, and testing velocity.

  Requirements

  • 4+ years of hands-on paid social buying experience in performance marketing, affiliate marketing, lead generation, or a comparable results-driven environment, with direct responsibility for profitability or contribution margin.
  • Proven experience managing at least $250,000 in monthly paid social spend while being accountable for CPA, ROAS, contribution margin, or comparable commercial metrics.
  • Deep expertise with Meta Ads, including campaign structure, bidding and budgeting, audience and placement testing, performance diagnostics, and platform-related changes.
  • Significant TikTok advertising experience at meaningful scale, including familiarity with allowlisting, vertical restrictions, landing page requirements, and platform-specific operational considerations.
  • Experience working in a compliance-heavy or regulated industry such as insurance, lending, credit, healthcare, or another restricted lead-generation environment.
  • Strong knowledge of tracking and attribution, including pixel and server-side events, postbacks, conversion quality assurance, and the ability to identify when attribution or performance data may be unreliable.
  • Demonstrated ability to connect paid media activity to P&L outcomes, commercial goals, and margin rather than focusing solely on surface-level channel metrics.
  • Strong analytical, problem-solving, and decision-making skills, with the ability to investigate performance changes beyond the first apparent explanation.
  • Excellent cross-functional communication skills and the ability to work effectively with creative, product, compliance, and business stakeholders.
  • A proactive, accountable, and adaptable working style, with a willingness to operate directly in advertising platforms and move quickly when priorities or market conditions change.
  • Preferred experience with auto insurance or another regulated lead-generation vertical, advertorial or direct-response funnels, landing page conversion testing, AI-powered creative tools, and Looker.

  Benefits

  • Fully remote working environment with flexibility to work from anywhere within the applicable location requirements.
  • High-impact leadership opportunity with end-to-end ownership of a strategically important paid acquisition channel.
  • Significant autonomy to influence budgets, testing strategy, creative direction, funnel optimization, and growth decisions.
  • Opportunity to work closely with senior marketing, business, product, compliance, and creative stakeholders without unnecessary layers.
  • Hands-on exposure to large-scale Meta and TikTok performance marketing in a regulated vertical.
  • Opportunity to develop and implement new growth playbooks and shape how the broader paid media team operates.
  • Diverse and inclusive working culture with a strong emphasis on ownership, continuous improvement, collaboration, and learning.
  • Competitive compensation and benefits package, with specific details determined based on location, experience, and applicable employment terms.
  • Opportunity to work within a profitable, growth-oriented environment where performance and commercial impact directly influence investment decisions.