Head of Member Growth Marketing

About the Role

As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

What You'll Do

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them.
• Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.
• Consumer-to-enterprise bridge: Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer's benefits via direct-to-consumer channels, and seamless handoff between consumer and enterprise enrollment journeys.