Head of Marketing -Web3

Accountabilities

• • Execute the marketing strategy for the public launch of the protocol and associated token.
  • Develop and implement go-to-market strategies designed to build awareness, attract users, and accelerate ecosystem adoption.
  • Drive qualified traffic to the website and increase engagement and user growth across the protocol ecosystem.
  • Create, lead, and continuously optimise marketing campaigns targeting developers, builders, creators, and the broader Web3 community.
  • Own product marketing and communications strategies, ensuring clear and compelling positioning across relevant channels.
  • Identify and develop strategic partnerships, collaborations, and ecosystem opportunities that can accelerate growth.
  • Work closely with product teams to coordinate and support the launch and adoption of new applications.
  • Build and execute ecosystem development initiatives that strengthen market presence and community engagement.
  • Develop and maintain relationships with key opinion leaders (KOLs), influencers, creators, and other strategic Web3 voices.
  • Monitor campaign performance and market feedback to refine messaging, positioning, and growth initiatives.

  Requirements

  • 3+ years of professional experience in marketing, growth, product marketing, or a closely related field.
  • Proven experience working within Web3, DeFi, DeSo, the creator economy, or an adjacent technology ecosystem.
  • Demonstrated track record of successfully launching a token, protocol, Web3 product, or comparable decentralized project to a public audience.
  • Strong understanding of Web3 communities, ecosystem dynamics, user acquisition, partnerships, and community-led growth.
  • Experience developing and executing go-to-market and product marketing strategies.
  • Ability to translate complex Web3 concepts into clear, engaging messaging for technical and non-technical audiences.
  • Strong partnership-building and stakeholder management skills, particularly with KOLs, creators, developers, and ecosystem participants.
  • Data-driven and results-oriented approach to campaign optimisation and growth.
  • Entrepreneurial mindset with the ability to work independently, take ownership, and move quickly in an evolving environment.
  • C1/C2-level English proficiency, with excellent written and verbal communication skills.

  Benefits

  • Opportunity to lead the marketing function for the public launch of an emerging Web3 protocol and token.
  • High level of ownership over marketing strategy, product positioning, go-to-market, and ecosystem growth.
  • Remote working opportunity within Europe and eligible Arab-region locations.
  • Exposure to the rapidly evolving Web3, DeFi, and decentralized technology ecosystem.
  • Opportunity to build relationships with developers, builders, creators, KOLs, and strategic ecosystem partners.
  • Fast-paced environment offering significant scope to shape growth initiatives and market presence.
  • Opportunity to work closely with product and other cross-functional teams on new application launches.