Head of Marketing (w/m/d) – AWS & Cloud Consulting

Ambitious. Appreciative. Together - that's tecRacer!

As Head of Marketing (w/m/d) at tecRacer Germany GmbH, you will take on strategic and operational overall responsibility for our Marketing & PR department. You work closely with management, business units and sales, and ensure that marketing measurably contributes to company growth.

This role is explicitly not a pure strategy position. It combines clear positioning, demand generation and thought leadership with operational excellence and team leadership. You think entrepreneurially, act data-driven and have the ambition to consistently develop our brand, pipeline and market presence.

Key Responsibilities

Strategy, Brand & Positioning

• Development and implementation of comprehensive marketing, communications and PR strategy
• Clear positioning of tecRacer as a leading cloud and AWS partner
• Ensuring consistent brand presence across all channels
• Close collaboration with management and business units to derive strategic marketing objectives

Demand Generation & Revenue Growth

• Overall responsibility for demand generation along the entire customer journey
• Planning and managing integrated campaigns with clear focus on pipeline and revenue impact
• Close integration of marketing and sales (ICP definition, campaign prioritization, lead handoffs)
• Building and scaling account-based marketing approaches for strategic target customers

Thought Leadership, PR & Visibility

• Strategic expansion of thought leadership positioning
• Placement of experts in trade publications, events and conferences
• Development of high-quality content formats (whitepapers, studies, articles, speaker slots)
• Management of external PR partners and agencies

Digital, Website & Performance

• Further development of website as central channel for positioning and demand generation
• Use of market, competitive and trend analyses to optimize messaging and campaigns
• Management of external service providers for continuous improvement of content, structure and performance

Team, Budget & Organization

• Leadership and development of the marketing team
• Responsibility for budget planning, prioritization and efficient resource allocation
• Building scalable marketing processes and clear KPI structures

Requirements

• 8–10 years of experience in B2B marketing, ideally in tech, cloud or consulting
• Proven success in demand generation and marketing-driven growth
• Experience in close collaboration with sales organizations
• Strategic thinking combined with strong hands-on mentality
• Experience managing external service providers and agencies