Head of Marketing

Profile Overview

We're looking for a hands-on Head of Marketing to lead Seobility's next growth chapter, owning our go-to-market and product-led-growth strategy, and building durable growth beyond our Google-organic base.

You will lead a small, talented in-house team with access to further strategic and execution support from saas.group's central marketing team, with further expertise across disciplines like SEO.

You will take full ownership of how we grow MRR, build our brand presence, and take our product to our existing and new users.

This is a rare opportunity to step into a product with deep market credibility and 800,000+ users and have a real impact on its next growth chapter.

Your immediate impact in the first 3–6 months will be:

• Audit the current marketing stack, channels, and budget allocation and present a prioritised plan to grow organic traffic sources beyond our strong Google presence.
• Establish yourself as a trusted leader for the team, with working rhythms and clear ownership across the function.
• Launch at least one new growth channel or partnership initiative that opens up a sustainable traffic or acquisition source.
• Take ownership of the go-to-market for upcoming feature launches and turn it into measurable acquisition or activation.
• Set direction for durable, diversified growth - new acquisition that holds up - not one-off spikes or vanity reach.

Your Responsibilities

• Own the full marketing strategy for Seobility — all channels, with accountability for results and budget (yearly six-figure PPC spend, freelancers, and project investments).
• Own product-led and diversified growth: build sustained acquisition sources beyond our Google-organic base, turn feature launches into measurable acquisition and activation.
• Lead and develop a team of 2–3 mostly senior marketers — strategic direction, coaching, clear priorities, and planning that keeps delivery on track.
• Think marketing AI-native, with tools, automations, and agentic workflows at the heart of research, production and shipping, as well as communication with our users.
• Build ecosystem partnerships that expand Seobility's reach and brand authority.
• Champion Seobility's presence in the SEO community, thought leadership, and creator/channel strategy ideally including video content.

What You Bring to the Table

• Generalist growth marketing background: you connect the dots across channels and data, find creative angles, and make things happen without waiting for perfect conditions.
• SEO expertise: deep enough to lead strategy for a product in the SEO tool space, navigate the market with authority, and credibly represent us to the SEO community and our users.
• AI-native builder: you routinely use AI to work and to build — tools, automations, prototypes — with enough technical fluency (HTML, CSS, APIs, webhooks) to ship a lead magnet or landing page without waiting for engineering.
• Leadership with execution discipline: you lead senior people with high standards and empathy in equal measure — and you turn strategy into goal-linked plans that ship: structured planning, clear scope, and accountability in execution that keeps momentum past kickoff.
• Strong communicator & relationship