Head of Marketing

Headquarters: Portland, ME URL: https://northspore.com/ POSITION OVERVIEW We're looking for a Head of Marketing to be the steward of our brand as we enter our next phase of growth. This is a brand-first leadership role — focused on how North Spore shows up in the world, how customers experience us, and how we deepen the love and loyalty that have made us the category leader. You'll lead brand, creative, content, community, and the campaign calendar that brings our products and promotions to life across every channel, partnering closely with the CEO, Director of Ecommerce, and the broader leadership team. As Head of Marketing, you'll set the creative and brand vision for North Spore and bring it to life across every customer touchpoint — from packaging and retail displays to organic social, YouTube, our website, and the experiences that turn first-time growers into lifelong mushroom enthusiasts. This is a senior leadership role focused on brand strategy, storytelling, creative excellence, community, and owning the marketing calendar. You'll be accountable for what North Spore stands for , how it feels , and how that translates into deeper customer relationships, stronger word of mouth, and a brand that continues to define the category. This is a full-time role and can be remote or in-person. KEY RESPONSIBILITIES 1. Brand, Creative & Storytelling Own the North Spore brand end-to-end — positioning, messaging, voice, and visual identity — and evolve it as we grow into new categories, audiences, and channels. Set the creative vision and ensure it shows up consistently and in a compelling manner across the website, packaging, paid creative, organic content, retail displays, and educational materials. Lead the creative team to produce content that is distinctive, on-brand, and category-leading. Combine qualitative insight (customer feedback, creator learnings, brand POV) with performance signals to guide creative iteration and storytelling that resonates. 2. Campaign Calen