Head of Marketing - North America

Accountabilities

• • Develop and own the North American field marketing strategy and annual plan, aligning investments, resources, priorities, industries, and target accounts with commercial and growth objectives.
  • Lead, coach, and develop a high-performing regional marketing team supporting sales leaders across multiple industries.
  • Drive brand awareness, market positioning, demand generation, pipeline creation, customer engagement, and measurable marketing ROI across the region.
  • Partner closely with sales, client partners, industry leaders, and global marketing teams to identify target accounts, market opportunities, campaign priorities, and growth initiatives.
  • Design and execute integrated marketing programs combining digital campaigns, events, content, account-based marketing, partner marketing, and executive engagement.
  • Develop and scale ABM programs across 1:1, 1:few, and 1:many models, including account selection, activation, personalized content, and sales alignment.
  • Lead the strategy and execution of regional, industry, partner, and global events, including executive roundtables, C-suite experiences, and client events.
  • Measure event performance through attendance, engagement, opportunity creation, pipeline contribution, and ROI, using insights to continuously improve future programs.
  • Support client advocacy initiatives, thought leadership, client stories, PR activities, social amplification, and other programs that strengthen market reputation and customer relationships.
  • Act as a strategic marketing advisor to sales teams, helping improve lead conversion and supporting the progression of qualified opportunities through the sales funnel.
  • Track and analyze marketing performance using CRM and marketing automation platforms, monitoring MQLs, SQLs, campaign engagement, opportunity conversion, generated pipeline, influenced pipeline, and event ROI.
  • Prepare regular performance reports, identify optimization opportunities, and use data to guide marketing investment and decision-making.
  • Manage regional marketing budgets and coordinate external agencies, event suppliers, venues, and marketing partners to ensure high-quality delivery within budget and procurement requirements.
  • Champion marketing innovation, best practices, and AI-enabled execution across the regional and global marketing communities.

  Requirements

  • 10+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, or a related discipline.
  • Demonstrated success leading marketing functions within technology consulting, digital services, IT services, SaaS, professional services, or similar B2B environments.
  • Proven experience managing integrated marketing campaigns, executive-level events, demand-generation initiatives, and sales-aligned marketing programs.
  • Strong track record of partnering with sales organizations to generate pipeline, improve conversion, and support revenue growth.
  • Experience leading and developing marketing teams, preferably within a global or matrixed organization.
  • Strong understanding of Account-Based Marketing and experience with 1:1, 1:few, and 1:many ABM approaches.
  • Familiarity with CRM and marketing automation platforms such as HubSpot, Marketo, or comparable technologies.
  • Strong analytical and commercial mindset, with the ability to interpret campaign metrics and translate data into actionable recommendations.
  • Excellent written, verbal, presentation, stakeholder management, and relationship-building skills, particularly with senior executives.
  • Strong project management and organizational skills, with the ability to manage multiple priorities, regions, campaigns, and stakeholders simultaneously.
  • Ability to balance strategic leadership with hands-on execution in a fast-paced, high-performance environment.
  • Bachelor's degree or relevant professional qualification preferred.
  • Experience working within a global marketing organization and collaborating across international teams is advantageous.
  • Demonstrated interest in AI-enabled marketing practices and the ability to identify opportunities to improve campaign effectiveness and operational efficiency.
  • Must be located on the U.S. East Coast and able to work within the EST time zone.
  • Willingness and ability to attend client meetings, corporate offices, industry events, and other business engagements as required.
  • For business travel and event attendance, ability to travel as needed and meet applicable physical and driving requirements.

  Benefits

  • Competitive salary package with company performance bonuses and additional incentive opportunities.
  • Share plan and value-based recognition awards.
  • Referral bonus programs.
  • Comprehensive medical, dental, vision, and disability coverage.
  • Flexible Spending Accounts for medical, transit, and dependent care expenses.
  • Employer-paid life insurance and AD&D coverage.
  • Health Savings Account paired with a low-cost High Deductible Medical Plan.
  • 401(k) Safe Harbor retirement plan with employer matching and immediate vesting.
  • Hybrid work options and flexible working hours.
  • Employee assistance and global wellbeing programs, including access to wellbeing apps.
  • Career coaching, global career opportunities, internal development programs, and opportunities for management and leadership growth.
  • Access to training, certifications, online learning platforms, workshops, conferences, and internal technology communities.
  • Opportunities to work on complex projects and participate in rotations and knowledge-sharing programs.
  • Internal hobby clubs, interest groups, inclusion initiatives, community events, and celebrations.
  • An inclusive and collaborative environment where diverse backgrounds, experiences, and perspectives are valued.
  • Reasonable accommodations and recruitment support are available for qualified candidates who require them.