Head of Marketing - (m/w/d)

About the Company

Start to Finish is a recruiting boutique specializing in placing talent for E-Commerce startups in the German-speaking region. Our client is a fast-growing D2C lifestyle brand that has evolved from a strong community into a profitable e-commerce business. With over 1 million orders, their own festivals attracting thousands of visitors, and a strong brand presence, they are now scaling to nine-figure revenue and expanding into the USA.

The Role

We are looking for a Head of Marketing to build and scale the marketing team sustainably through this exciting growth phase.

Responsibilities

• Build and structure the entire marketing setup with a clear focus on scalable performance structures
• Develop and manage a holistic marketing strategy across all relevant channels (Meta, TikTok, Google)
• Build and lead a performance team (e.g., UGC, Creative Strategy, Design) and further develop existing structures
• Define clear KPIs, manage budgets across all channels, and develop a holistic brand performance approach
• Develop and implement internationalization strategies (DACH, USA) in close collaboration with e-commerce, brand, and external partners

Requirements

• Several years of experience in performance or growth marketing in a growing D2C environment, ideally in fashion or streetwear
• Proven track record in scaling paid channels with a focus on profitable growth
• Experience building teams and structures during dynamic growth phases
• Strong understanding of full-funnel marketing and the integration of brand and performance
• Hands-on mentality combined with strategic thinking and a feel for target audiences, trends, and culture

Benefits

• A key role with significant creative freedom in building the entire marketing setup
• Opportunity to build and lead your own team long-term
• Chance to scale a D2C brand internationally to nine-figure revenue
• Direct collaboration with founders and management
• Remote position available throughout Germany with an optional office in Frankfurt