Head of Marketing

Accountabilities

• • Own and lead the marketing strategy and execution end to end, with direct accountability for lead generation, growth, and revenue outcomes.
  • Audit existing marketing operations and channels, identify performance gaps, and establish a unified cross-channel growth strategy.
  • Optimize and scale performance marketing across Google Ads, Microsoft Ads, paid social, SEO, website, content, and lifecycle/email campaigns.
  • Map and continuously optimize the end-to-end customer journey across acquisition, conversion, and retention touchpoints.
  • Build a high-performing marketing organization by scaling the internal team and coordinating specialists and external agency partners.
  • Establish robust analytics, attribution, reporting, and measurement frameworks to provide granular visibility into marketing performance.
  • Master the organization’s data infrastructure, conversion funnels, and GA4 reporting within the first 3–6 months.
  • Build actionable dashboards and use data to guide channel investment, experimentation, and resource allocation.
  • Identify and ruthlessly prioritize high-leverage growth opportunities that can generate measurable business impact.
  • Design and run disciplined experiments, quickly translating insights into practical improvements across campaigns and funnels.
  • Partner closely with Sales, Operations, and executive leadership to align marketing activity with revenue targets, customer needs, and operational capacity.
  • Establish lightweight processes, reporting cadences, and operating systems that improve accountability, speed, and clarity across the marketing function.
  • Coach and develop team members while fostering a culture of ownership, urgency, customer centricity, and measurable performance.

  Requirements:

  • 6–10+ years of digital and performance marketing experience, including a proven track record leading a marketing team or function within a high-growth organization.
  • Demonstrated responsibility for scaling multi-channel marketing and directly contributing to measurable growth in leads, revenue, or customer acquisition.
  • Deep hands-on expertise across integrated channels including SEO, paid media/PPC, web, content, and email/lifecycle marketing.
  • Strong experience managing and connecting multiple acquisition channels into a cohesive, high-converting customer journey.
  • Advanced analytical capabilities, including hands-on experience with GA4, data modeling, performance dashboards, conversion funnels, and attribution.
  • Ability to move seamlessly between strategic leadership and hands-on execution, from defining executive-level priorities to troubleshooting campaigns and conversion flows.
  • Strong commercial mindset with the ability to connect marketing investments and performance metrics to broader business objectives.
  • Highly organized, proactive, self-motivated, and outcome-driven, with a strong bias toward action and measurable results.
  • Excellent leadership, communication, and stakeholder-management skills, particularly within distributed and cross-functional teams.
  • Experience working effectively with external agencies, specialists, and remote teams.
  • Intellectual curiosity and a willingness to challenge assumptions, investigate problems deeply, and continuously improve existing approaches.
  • Comfortable giving and receiving direct, constructive feedback and operating with a high level of urgency when appropriate.
  • Strong customer-centric mindset, with a willingness to understand customer needs and use those insights to inform marketing strategy.
  • Experience in a startup or similarly fast-moving environment is strongly valued.
  • Comfortable working as a full-time independent contractor, managing applicable taxes and obligations independently.

  Benefits:

  • 100% remote work from Poland, with the flexibility to work from anywhere with the required tools and a reliable internet connection.
  • Full-time independent contractor arrangement.
  • Flexible working schedule focused on outcomes and results rather than fixed working hours.
  • High degree of workplace flexibility to accommodate changing personal and professional circumstances.
  • Opportunity to take full ownership of the marketing function and directly influence growth strategy and business performance.
  • Leadership position with significant autonomy in setting priorities, building teams, and scaling marketing capabilities.
  • Opportunity to work across multiple marketing channels and own the full customer journey from acquisition through conversion.
  • Highly data-driven environment where analytics, experimentation, and measurable outcomes inform decision-making.
  • Fully distributed, international team with colleagues across multiple regions.
  • Opportunity to work in a fast-growing, entrepreneurial environment where initiative, urgency, and ownership are highly valued.
  • Culture centered on intellectual curiosity, customer centricity, radical candor, open communication, and results.
  • Encouragement to apply even if you do not meet every listed requirement, with consideration given to transferable experience and potential fit.