Head of Marketing

Key Responsibilities

• ICP Definition & Go-to-Market Strategy
  • Map and sharply define Confirmo's Ideal Customer Profile across key verticals, with a clear targeting plan for decision makers and execution.
  • Build a prioritized GTM playbook for the US market: which segments to pursue first, through which channels, with what message.
• Demand Generation & Pipeline Contribution
  • Own pipeline sourcing targets in coordination with sales, with marketing as a revenue driver (not a support function).
  • Design and personally execute multi-channel demand gen programs: SEO/content, paid search, LinkedIn, email nurture, event presence, and partnership activation.
• Positioning & Brand
  • Define and sharpen Confirmo's positioning: what we stand for, who we are for, and why we win against competitors.
  • Own Confirmo's brand voice across all channels: innovative, precise, trustworthy and AI-native.
• AI Agentic Infrastructure
  • Build autonomous lead-gen systems, design long-term structures and self-correcting workflows that function as a permanent growth engine.
  • Automate research, content production, outreach personalization, and reporting workflows wherever possible.

Your Profile

• Demonstrable track record of building and executing demand gen from scratch, not inheriting a mature function.
• Measurable pipeline contribution in a previous role; can point to campaigns run and revenue generated.
• Comfort working in a small, high-velocity team without large budgets or agency support.
• Strongly preferred:
  • Background at a payments infrastructure company (acquirers, PSPs, payment gateways, cross-border payments, or stablecoin infrastructure).
  • Experience marketing to US enterprise and mid-market buyers.
  • Familiarity with crypto and stablecoins: understand the product and the market.
  • Previous experience in a startup or scale-up environment (Series A–C range) where you built the marketing function.

Location

Remote across the US (all timezones).