Head of Marketing Analytics and Operations

Role Summary

Are you a data-driven leader who takes pride in turning complex marketing signals into clear narratives that drive smarter decisions and power the teams around you? AdvancedMD is entering a defining chapter. We are building marketing into a true growth engine for both our established sales-led platform and a new product-led offering launching this year. The Head of Marketing Analytics & Operations will lead the function that makes both motions measurable — owning the analytics strategy, measurement frameworks, marketing technology stack, and the operational infrastructure that connects data to decisions across the entire marketing organization.

This is a builder's role. You will inherit a function with significant opportunity to be reimagined from the ground up, with the mandate, support, and autonomy to do it. You will partner closely with the CMO, and company-level data and analytics teams to translate AdvancedMD's marketing strategy into insights that inform, tooling that enables, and automation that scales. You will lead a lean, high-leverage team and play a hands-on role in the work yourself. If you enjoy building the analytical foundation that makes marketing strategies succeed, aligning cross-functional teams around trusted data, and staying ahead of the rapidly evolving martech and AI landscape, we'd love to meet you.

Essential Job Duties

Analytics & Insights (Primary Focus)

• Serve as the analytical partner to the CMO and the marketing leadership team — translating business questions into analyses and analyses into clear, actionable recommendations
• Build the executive-facing marketing narrative: the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performance
• Establish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversion
• Provide an independent, data-grounded point of view — willing to challenge assumptions and strategies when the data points elsewhere
• Partner with company-level data and analytics resources to ensure marketing has the data access and integrity it needs

Marketing Technology & Operations

• Own the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmap
• Establish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systems
• Own marketing automation, lead management, campaign operations, and the operational backbone that supports both motions
• Design and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scales

Automations & AI Enablement

• Oversee the build-out of AI-enabled automation and tooling to improve efficiency and effectiveness across the marketing organization