Head of Influencer Marketing (m/f/d)

About HEY HOLY

Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026.

Your Responsibilities

• Own the Influencer channel end-to-end, including defining the strategy, setting operational priorities and building the operating model to further scale profitable new-customer growth
• Lead the execution engine – from seeding and contracting of new creators (fixed fee- and commission-based) to briefing, content planning, analysis, and optimization, for both classic influencer marketing and partnership ads
• Steer budget allocation and forecasting, and manage performance based on key KPIs (Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and provide clear guidelines to the team
• Lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into actionable optimization measures
• Manage and develop a small team, setting clear priorities and continuously improving processes, tools, and infrastructure – with a strong focus on AI and automation
• Collaborate closely with Paid Social, Data/Analytics, Operations, and Product teams, ensuring seamless execution of activations across the funnel
• Monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities

Your Profile

• 6+ years of experience in Influencer Marketing within e-commerce/D2C, with a strong focus on performance – ideally with first leadership experience
• Owned the influencer channel end-to-end, including strategy, budget planning & forecasting, execution, and performance analysis
• Analytically strong and always on top of your numbers, understanding relevant KPIs and defining clear optimization areas
• Excel in communication, negotiation, and relationship management, building strong, profitable long-term partnerships with creators and agencies