Head of Identity & Regulatory Market Strategy

Role Purpose

The Head of Identity & Regulatory Market Strategy sits within the Go-To-Market organization and translates global regulatory complexity into commercial advantage.

This role enables Sales, Marketing, Customer Success, and Product Marketing to win in regulated markets by turning identity, compliance, and trust requirements into clear positioning, differentiated solutions, and accelerated deal cycles.

This position will:

• Shape Jumio’s regulatory narrative across key verticals, including financial services, iGaming, marketplaces, and crypto
• Act as the bridge between regulation, product, and GTM execution
• Position Jumio as the trusted authority in identity intelligence and compliance to drive pipeline and revenue

Core Mission

Turn regulatory complexity into a repeatable GTM advantage that drives pipeline, win rates, and expansion.

Key Responsibilities

Regulatory Strategy to GTM Impact

• Monitor and anticipate global regulatory developments, including eIDAS 2.0, AI Act, DORA, and AML/KYC evolution
• Translate regulatory change into GTM plays, target segments, and sales priorities
• Equip teams with “what this means for the customer” messaging
• Partner with Sales and Marketing to align regulatory triggers to pipeline generation
• Success looks like regulation directly influencing pipeline creation, prioritization, and deal strategy.

Verticalized GTM Enablement

• Translate regulatory requirements into industry-specific GTM narratives across financial services, crypto, iGaming, mobility, payments, marketplaces, and digital platforms
• Collaborate with Product Marketing to build use-case-driven positioning, including onboarding, age verification, fraud prevention, and lifecycle monitoring
• Enable field teams with clear articulation of “why buy now” driven by compliance requirements
• Success looks like stronger industry positioning and improved win rates in regulated verticals.

Sales and Customer Enablement

• Develop sales enablement assets, including battlecards, objection handling, and regulatory-triggered outreach plays
• Support strategic deals by joining key customer conversations and providing regulatory credibility and assurance
• Enable Customer Success to drive expansion through regulatory change events
• Success looks like faster deal cycles, higher close rates, and expansion driven by regulatory urgency.

Commercial Positioning, Thought Leadership, and Market Presence

• Define, evolve, and promote Jumio’s market narrative around digital identity, trust, compliance, and regulatory innovation
• Partner with Marketing and Communications to develop and execute thought leadership programs, including reports, webinars, PR, analyst engagement, and executive content
• Align messaging and market outreach with key regulatory milestones and strategic GTM priorities
• Serve as a visible external voice for Jumio through industry events, speaking engagements, webinars, media opportunities, LinkedIn, and other digital channels