Head of Hydration (gn) - More Nutrition

Your mission

• You take full ownership of the Hydration category
• You manage the existing portfolio and innovation pipeline
• You define the strategy of how we should continue to grow, especially within the ready-to-drink category and in the grocery channel
• You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions

Your experience & skills

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
• You bring 6+ years of experience in product marketing management within the FMCG industry
• You have experience working on a Hydration / Drinks brand
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results
• You speak English & German fluently

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes.