Head of Growth
About the role
About the Role
The Head of Growth is the founding dedicated commercial leader for Tebra’s Innovation team. This is an own-and-operate role: you set and build the strategy and build it, encoding it into a scalable system that drives growth over a multi-year horizon. You will help define our ICP, how they discover and adopt the product, and how we turn early believers into a repeatable, self-reinforcing growth engine.
You won’t inherit a playbook. The product is establishing a new category in real time, and most of the foundational commercial questions — who exactly we serve first, how the motion works, and what our position is — are yours to answer. The right person sees that blank page as the opportunity, not an obstacle.
In the near term, success is measured in learning velocity and the strength of the foundation you lay. Over time, as the motion proves out, this role grows into a leader of a broader growth function. There is no fixed timeline for that expansion, and the right person is energized — not deterred — by building the engine themselves first.
This role reports to the VP of Marketing.
What You’ll Own
You are accountable for the commercial strategy that brings new concepts into a market. Specifically, you will own:
- Market and segmentation strategy — identifying the right markets to enter and in what sequence, grounded in real evidence rather than assumption.
- Agentic tech stack — designing and building the tech stack that the growth engine relies on that empowers hyperscale.
- Buyer definition — defining the buyer and user archetypes precisely enough to drive every downstream decision: targeting, demo flow, onboarding, and messaging.
- The growth and buying motion — designing the product-led growth motion end to end, from first awareness through activation, conversion, and expansion, including how prospects discover, try, and decide to pay.
- Positioning and messaging — owning how we describe the product and why it matters, and stress-testing that narrative with real buyers rather than internal consensus.
- You will also be a meaningful voice in adjacent decisions you don’t solely own — most notably pricing and packaging, where your view of the buyer and the motion is essential input.
How You’ll Work — Our Operating Model
How you work matters as much as what you own. Two principles define the role.
You reach for tools first. You test, prove, and scale a motion using AI — not as a productivity convenience, but as your default way of operating. You are fluent in agentic stacks, not just chat assistants, and you can stand up automated workflows that do real work. As the function grows, you bring on operators who run their own agentic builds behind you. You see AI as the way to move faster and prove more with less, and people as the leverage you add once a motion is proven.
You learn the customer directly. You have a genuine drive to understand providers firsthand — you would rather sit with ten clinicians than rely on a market report or let a model tell you what the market wants. You are both a careful listener and a compelling storyteller, and you treat customer truth as something earned through direct interaction.