Head of Growth Marketing, Asia

The Community You Will Join:

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.

The Difference You Will Make:

As Head of Growth Marketing, Asia, you will play a critical role in shaping Airbnb’s growth strategy across the region by leading market insights, building regional capabilities, and managing a growing team across key markets including Japan, Korea, India, and Southeast Asia.

This role sits at the intersection of market strategy, organizational leadership, and cross-functional collaboration. You will identify growth opportunities across Asia’s diverse markets, guide regional strategies, and partner closely with global and regional teams to ensure initiatives are tailored to local needs and scaled effectively.

You will be instrumental in building Asia-specific capabilities, including creative and execution models such as regional pods, and advancing an AI-first approach to marketing and localized asset development. You will also play a key role in aligning efforts across the Asia hub in Singapore, global teams, and country-level stakeholders.

Success in this role requires strong understanding of Asia’s diverse digital ecosystems, the ability to operate across multiple markets and time zones, and proven experience leading teams and scaling impact in complex, high-growth environments.

A Typical Day:

• Regional Growth Strategy and Leadership: Define and drive the growth marketing strategy across Asia, identifying opportunities to unlock growth at both regional and country levels.
• Team Leadership and Development: Manage and grow a team of growth marketers across multiple markets, providing direction, coaching, and support to drive strong execution and impact.
• Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Asia to inform strategic priorities and investment decisions.
• Cross-Market Strategy, Execution and Localization: Ensure global initiatives are effectively adapted to local market needs, balancing regional consistency with country-level nuances, and owning end-to-end execution for currently unmanaged markets.
• Capability Building and Innovation: Build and scale Asia-specific capabilities, including regional pods and AI-first approaches to creative execution, automation, and localized asset development.
• Cross-Functional and Regional Collaboration: Partner with Asia Brand Marketing, Business Operations, and regional teams based in Singapore, as well as global teams across London and the US, to align on priorities and deliver impact.
• Operational Excellence and Alignment: Navigate across time zones and teams to drive alignment, ensure clear communication, and deliver against key growth priorities across the region.