Head of Growth

The Opportunity

We're hiring a Head of Growth to lead Found's consumer growth engine and define how we reach, convert, and retain millions of future members. This is a player-coach role: you'll set the strategy, own the P&L of growth, and stay close enough to the work to ship tests, pressure-test creative, and unblock execution yourself.

You'll own paid acquisition, growth experimentation, creative strategy, and conversion optimization end-to-end—partnering with brand, product, clinical, finance, and external partners to drive efficient, durable member growth. In your first 6–12 months, success means holding CAC stable while scaling spend, improving ROAS, scaling a winning creative engine, and standing up the operating cadence and team structure that lets growth compound from here.

You'll report directly to the VP of Strategy, BizOps & Growth and sit on the broader growth leadership group shaping Found's next phase of scale.

What You'll Own

• Growth strategy P&L — annual and quarterly growth plans, budget allocation across channels, and accountability for CAC, payback, LTV/CAC, and signup volume against unit-economics targets.
• Paid acquisition performance across Meta, Google, TikTok, OTT, and emerging channels—setting strategy, holding agencies to a high bar, and going hands-on where it matters.
• Creative engine — the system for generating, testing, and scaling channel-level creative (formats, messaging angles, creator concepts, UGC) in partnership with brand, agencies, and contractors.
• Experimentation roadmap across channels, creative, landing pages, and funnel flows, with a clear prioritization framework and a steady cadence of reads.
• Funnel & conversion — partnering with product and lifecycle to lift lead-to-member conversion, reduce drop-off, and improve onboarding economics.
• Measurement & attribution — in close partnership with analytics, serve as the source of truth for growth performance and channel-level efficiency reporting to ELT; assess where it makes sense to invest in deeper measurement approaches like MMM, incrementality testing, and cohort analysis.
• Resourcing & operating cadence — identifying the right mix of in-house, contractor, and external partner resourcing to hit goals; building the operating cadence that makes growth a compounding capability rather than a set of one-off wins.

What You'll Do

• Set and execute the paid media and broader acquisition strategy aligned to growth and unit-economics targets.
• Run the weekly/monthly growth operating cadence: performance reviews, test reads, forecast vs. actuals, and clear next actions.
• Go deep on attribution, cohort, and LTV data to identify incremental growth opportunities and reallocate spend accordingly.
• Partner with creative, brand, product, and agency teams to develop high-performing ad concepts, landing experiences, and full-funnel narratives.
• Build and prioritize testing roadmaps across channels, creatives, and landing pages—and personally jump in to ship the highest-leverage tests.
• Identify and stand up new channels, partnerships, and