Head of Growth & Demand

Role & Responsibilities

Tekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow —
across paid media, organic search, AI-driven visibility, our website as a primary conversion driver,
and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise
segments.
You’ll hold full accountability for pipeline outcomes, build the programs that make inbound growth
repeatable, and develop the team that sustains it. You’re a builder, not just an operator of an
inherited playbook. You know how to stand up an inbound demand engine from scratch, find the
channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what’s
working — all while holding yourself accountable to the numbers that matter to the business, not
marketing vanity metrics.

Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns
both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and
the urgency of an operator, and are ready to own the number — this one’s for you.

What You’ll Do

• Run High-Performance Paid Media
  • Own paid search and paid social strategy, execution, optimization, and reporting
  • Manage our performance marketing agency to ensure top-tier productivity and ROI
  • Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments
  • Run continuous experimentation across targeting, bidding, creative, and landing
    experiences
  • Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise
• SEO & AI-Driven Search Visibility
  • Scale organic growth across traditional search and emerging AI/LLM discovery channels
  • Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions
  • Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX
  • Continuously evolve strategy based on how buyers search, discover, and evaluate — because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audience
• Website & Conversion Performance
  • Own Tekmetric.com as a revenue-driving product built for conversion, clarity, anddiscoverability
  • Improve visitor → lead → SQL conversion rates across all entry points and segments
  • Build and optimize landing pages aligned to campaigns, segments, and the fullcustomer journey
  • Establish a rigorous, always-on testing roadmap across pages, flows, and messaging
  • Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site
• Integrated Campaign Planning
  • Own the annual and quarterly campaign calendar — developing coordinated,multi-channel campaign strategies that drive inbound volume across all segments
  • Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing to how each buyer discovers andevaluates solutions
  • Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against — ensuring every function is pulling in the same direction
  • Track campaign performance end-to-end from impression to pipeline, with clearattribution back to inbound volume by segment
• AI-Enabled Growth Operations
  • Leverage AI tools to accelerate content creation, testing velocity, and optimization atscale — building programs that perform for the human reading them and the machine deciding whether to surface them
  • Build systems that enable rapid iteration without adding headcount
  • Identify opportunities where AI can replace manual work and increase output quality and speed
  • Foster a team culture of experimentation, AI adoption, and operational excellence
• Analytics, Forecasting & Funnel Visibility
  • Build forecasting models to predict inbound volume, pipeline quality, and costefficiency by channel and segment
  • Partner with GTM Ops on attribution and funnel visibility — ensuring you have thereporting infrastructure to make fast, high-quality decisions
  • Monitor performance daily to spot trends early and act quickly
  • Translate performance data into strategic decisions across paid, organic, web, andcampaign channels
• Team & Function Leadership
  • Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM — hiring for the skills you need and building a culture of accountability, experimentation, and speed
  • Set clear priorities, workflows, and growth paths as the inbound acquisition enginescales
  • Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps
  • Serve as the connective tissue between the Growth function and the rest of themarketing org — briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline

What You’ll Bring

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above
• Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
• Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise)
• Deep experience across SEO and AEO — technical, content, and on-page — and a sophisticated understanding of how AI is reshaping search behavior and discovery
• Demonstrated ability to own a website as a revenue-driving product, not a marketing asset
• Experience marketing to fragmented, distributed SMB audiences at scale — specifically reaching and converting a buyer who doesn’t behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
• Genuine fluency with AI-powered tools and modern martech — intent data platforms, signal-based targeting, AI-assisted content and personalization
• Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta
• Experience building and developing a team — hiring, structuring, and elevating the people around you
• Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty
• Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scalingenvironment
• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus
• Familiarity with AEO strategies and LLM-driven discovery a plus
• Familiarity with community-led growth or advocacy-driven acquisition models a plus