Head of Democratised Technology

Role Overview

Hawk-Eye's technology has defined elite sport for over two decades. Now, we are embarking on one of the most exciting strategic opportunities in our history: bringing that same world-class capability to the amateur sports market.

As Head of DemTech (Democratised Technology), you will be the driving force behind this mission. This is a rare opportunity to build a new business unit from the ground up, leveraging Hawk-Eye's existing IP, data infrastructure, and brand credibility to unlock a new audience. You will lead across strategy, product development, commercial, and operations, with full P&L accountability and significant headroom to build a team around you.

This is a senior entrepreneurial leadership role. You will have the backing of a world-class technology organisation, the expertise from the most successful sports technology officiating company, freedom to operate, and the commercial mandate to deliver meaningful growth.

Key Responsibilities

Strategy & Market Development

• Define and own the long-term vision and strategic roadmap for the DemTech business unit.
• Identify key sports markets and amateur segments with the greatest opportunity for Hawk-Eye technology adoption.
• Conduct market research and competitive analysis to inform strategic decisions and prioritise investment.
• Develop and manage business cases for new market entry and product expansion.
• Work closely with senior leadership to align DemTech strategy with wider Hawk-Eye and Sony Sports business objectives.
• Monitor industry trends and emerging technologies to ensure Hawk-Eye remains ahead of the competitive curve in amateur sports tech.

Product Development

• Lead end-to-end development of new DemTech products; built from the ground up for amateur, grassroots, and recreational markets.
• Translate complex, professional-grade technology into accessible, scalable, and affordable solutions without compromising on quality.
• Define product requirements, user stories, and success metrics in collaboration with engineering and design teams.
• Oversee the full product lifecycle: concept, prototyping, testing, launch, and continuous iteration.
• Ensure products meet high standards of usability, performance, and reliability appropriate for consumer and semi-professional markets.
• Foster a culture of innovation and continuous improvement within the product team.

Commercial

• Own the commercial strategy for DemTech, including pricing models, go-to-market planning, and revenue targets.
• Identify and develop partnerships with sporting bodies, clubs, leagues, and retail or digital distribution channels in target markets.
• Lead commercial negotiations and manage key stakeholder relationships.
• Drive customer acquisition, retention, and growth strategies across amateur sports markets globally.
• Collaborate with marketing to develop compelling campaigns and differentiated brand positioning for DemTech products.
• Report on commercial performance against plan, providing clear insight and strategic recommendations to leadership.
• Deliver growth expectations and ROI as defined within the agreed business plan.

Operations & Team Building

• Build and manage the operational infrastructure required to support the DemTech business unit.