Head of Creative Strategy

Accountabilities:

• • Own strategic oversight across approximately 30–40 client accounts, guiding strategists on the messages, personas, formats, angles, and creative iterations to prioritize.
  • Approve account strategies on a biweekly or monthly cadence and ensure strategic decisions are grounded in Meta account data and performance signals.
  • Lead weekly reviews of briefs, copy, finished ads, and account direction, providing clear approval, rejection, and redirection based on strategic quality and performance potential.
  • Determine when to continue developing proven creative and when to explore new strategic territory, avoiding excessive reliance on bottom-of-funnel offers.
  • Diagnose underperforming accounts, establish corrective action plans, and ensure strategic pivots translate into concrete creative output.
  • Conduct portfolio-wide analyses to identify winning messages, formats, personas, visual patterns, and other creative variables, distinguishing meaningful signals from superficial conclusions.
  • Apply relevant performance insights across accounts while maintaining strategic consistency and adapting recommendations to each brand.
  • Directly manage and coach four to five strategists through regular feedback, development, and performance conversations, strengthening their analytical, briefing, copywriting, and decision-making capabilities.
  • Build an increasingly autonomous strategy team while maintaining high standards for creative quality and strategic rigor.
  • Contribute to hiring, performance management, and termination decisions within the strategy function.
  • Participate in client conversations when senior strategic input is required, clearly explaining creative decisions, opportunities, risks, and recommended direction.
  • Partner with the Operations Manager to ensure client feedback, strategic pivots, and commitments are translated into briefs and delivered creative on schedule.
  • Support new-client onboarding from a strategic perspective and proactively address ownership gaps, delivery risks, and execution issues.
  • Step into selected high-priority or struggling accounts each week with hands-on support, including briefs, copy, and account planning, while avoiding becoming the default production strategist.
  • Operate existing systems effectively while continuously identifying opportunities to improve processes, workflows, and strategic standards.
  • Track key performance indicators including creative winner rate, strategic cadence, account health, delivery quality, and the team's 30/60/90-day progression.

  Requirements

  • Deep professional experience with Meta advertising as a primary platform.
  • Experience leading a team responsible for at least $500,000 USD per month in paid-social spend across multiple accounts.
  • Proven track record of scaling creative performance, with strong expertise in creative testing, performance analysis, account-level iteration, and identifying what drives meaningful spend.
  • Previous leadership experience in strategy, performance marketing, copywriting, creative, or a closely related function; meaningful people-management experience is required.
  • Strong judgment in static advertising and direct-response copy, with the confidence to approve, reject, and redirect creative work.
  • Ability to manage a large portfolio of accounts and prioritize where senior strategic attention can create the greatest impact.
  • Strong analytical thinking and the ability to translate performance data into clear creative recommendations.
  • Excellent client-facing communication skills, with the ability to explain strategic decisions clearly and confidently.
  • Demonstrated ability to coach and develop team members with different experience levels, strengths, and working styles.
  • Strong ownership mindset and comfort operating in a fast-paced, high-volume agency environment with high expectations.
  • Flexibility to step beyond core responsibilities when account performance, deadlines, or team needs require additional support.
  • Agency experience is strongly preferred, though not mandatory.
  • Ability to work remotely while maintaining strong collaboration, accountability, and communication.

  Benefits

  • Compensation starting at $140,000 USD per year, with additional room for candidates who have led teams at comparable scale.
  • Fully remote position for candidates based in the US, Canada, or UK.
  • Working hours aligned with Eastern Time, Monday through Friday.
  • Direct strategic ownership across approximately 30–40 brands.
  • Leadership responsibility for a team of four to five strategists.
  • Significant influence over hiring, performance management, and team development decisions.
  • Opportunity to shape and improve an entire creative strategy function.
  • High degree of autonomy and ownership within a performance-driven environment.
  • Opportunity to work at the intersection of performance marketing, creative strategy, and DTC advertising.
  • A leadership role focused on building a stronger, more autonomous team and delivering measurable creative performance.