Head of Brand Narrative & Keynote

Accountabilities:

• • Own and continuously evolve the overarching company and brand narrative, creating a clear differentiation story that can scale across audiences, segments, and channels.
  • Develop and maintain a messaging framework that serves as the foundation for go-to-market campaigns, sales enablement, content, events, and other customer-facing initiatives.
  • Ensure consistency between company-level messaging and segment-specific narratives across startup, mid-market, and enterprise audiences.
  • Stay closely connected to customers and frontline teams by reviewing sales conversations, interviewing customers, gathering feedback, and conducting qualitative and quantitative market research.
  • Use AI-enabled tools to synthesize large amounts of customer, market, and business information and turn findings into actionable narrative insights.
  • Own the narrative strategy for the annual keynote, partnering directly with the CEO and collaborating with Product, Engineering, and Product Marketing teams to create a compelling and cohesive story.
  • Lead keynote planning, speaker coordination, content development, and the execution details required to deliver a high-impact event.
  • Develop messaging, sales decks, enablement materials, and other content for startup and lower mid-market audiences while partnering with enterprise marketing leadership to maintain cross-segment alignment.
  • Collaborate with Partnerships and other teams to ensure strategic programs and initiatives are reflected coherently in the broader company narrative.
  • Begin as a hands-on individual contributor, building the narrative frameworks, processes, and operating foundations before growing and hiring a team.
  • Provide senior-level thought leadership on how customer needs, industry developments, product evolution, and company strategy should influence the stories communicated to the market.

  Requirements:

  • Significant senior-level experience in Product Marketing, Brand or Corporate Marketing, Content, Communications, or a closely related discipline, with a strong track record of owning high-impact narratives.
  • Demonstrated ability to work directly with CEOs and senior executives on high-stakes storytelling, strategic positioning, and executive communications.
  • Strong strategic thinking and narrative development skills, with the ability to connect company vision, market dynamics, customer insights, and product direction into a coherent story.
  • Experience developing scalable messaging frameworks that can be adapted across different customer segments, channels, and business functions.
  • Strong understanding of customer research and market intelligence, including the ability to combine qualitative feedback, quantitative research, sales insights, and industry trends.
  • Excellent written and verbal communication skills, with the ability to make complex ideas clear, compelling, and actionable for different audiences.
  • Experience creating sales enablement materials and working closely with sales leadership and customer-facing teams.
  • Ability to balance strategic thinking with deep individual-contributor execution and a willingness to work directly on foundational deliverables.
  • Strong curiosity about business, technology, industry trends, and their implications for company positioning and narrative.
  • Comfortable operating in ambiguous, fast-changing environments where processes and solutions are still being established.
  • Strong collaboration and influencing skills, with the ability to connect initiatives across Product, Marketing, Sales, Partnerships, and executive leadership.
  • Demonstrated interest in eventually building and leading a team, while being motivated to first establish the strategy, frameworks, and operating model yourself.

  Benefits:

  • $190,000–$220,000 USD in compensation, plus equity.
  • Remote-first work environment within the United States.
  • Unlimited PTO, with approximately four weeks per year encouraged and actively supported.
  • 12 weeks of fully paid family leave in the United States.
  • A 10-year exercise window for stock options, providing additional flexibility around equity decisions.
  • Generous budget for equipment, software, and home-office furniture to support a productive remote setup.
  • $100/month education budget, with additional support for higher-cost opportunities such as conferences subject to manager approval.
  • Strong emphasis on high-quality work, thoughtful execution, and avoiding unnecessary shortcuts.
  • A collaborative environment designed to provide meaningful challenges, autonomy, and opportunities for professional growth.
  • Commitment to an inclusive workplace that welcomes people with diverse backgrounds, experiences, perspectives, and abilities.